UX LEADER / PRINCIPAL PRODUCT DESIGNER
I shape what comes next.
Finding clarity in complexity and giving ambitious ideas direction.
01/ UX LEADERSHIP / DESIGN SYSTEMS / AI WORKFLOWS
Reimagining CobaltBuilding the team, systems, and AI-assisted ways of working to shape a new product experience.MY ROLE
UX leader, hands-on designer, and researcherSCOPE
UX team and practice • Research and measurement • Design system • Product vision
OUTCOME
Built a team, established shared design foundations and AI-assisted workflows, and shaped a product vision informed by user research.VIEW CASE STUDY
02/ PLATFORM STRATEGY
Redesigning an HR PlatformCreating a unified product vision to bring clarity, consistency, and a more human experience to a complex HR platform.MY ROLE
Strategy, design leadership, interaction systemsSCOPE
3 core personas • 50 research participantsWeb + mobile experiences
OUTCOME
Validated future-state concepts scoring 80–87 SUSVIEW CASE STUDY
03/ PLATFORM STRATEGY / DESIGN SYSTEMS / BRANDING
Designing the Next ChapterTranslating a new brand into a product experience and design language built for the future of Citrix.MY ROLE
Initiative lead: strategy, research & cross-org partnershipSCOPE
8 product lines • 2 design systemsWorkshops, user research, brand + marketing partnership
OUTCOME
One unified design language across admin and end-user productsVIEW CASE STUDY
04/ PRODUCT VISION / DESIGN LEADERSHIP / UX RESEARCH
Seeing What Users SeeBringing Session Replay to Pendo to reveal the user experience behind the product data.MY ROLE
Project lead & designer managerSCOPE
Product vision + competitive researchUsability testing + customer validation
OUTCOME
Customer-validated direction for Session ReplayVIEW CASE STUDY
05/ UX RESEARCH / PRODUCT DESIGN / USABILITY TESTING
From Search to ScheduledTurning appointment requests into confirmed bookings, with a research-led scheduling experience for patients and care teams.MY ROLE
Lead UX & DesignSCOPE
Patient + administrative schedulingLegacy-system constraints
OUTCOME
Validated end-to-end scheduling experienceVIEW CASE STUDY
HOW I MAKE THINGS BETTER
I work across products, systems, and organizations.
Product strategy
Turning ambiguity into a clear direction and aligning around what matters.
Vision·Operations·Alignment
Design systems
Creating foundations that scale quality, consistency, and delivery.
Patterns·Components·Governance
Leadership
Making complex workflows understandable and usable.
Interaction·Visual·Content
AI & Emerging Tech
Helping teams grow and adopt better ways of working.
Coaching·Collaboration·AI workflows
PRODUCT DESIGNER
Design leader.
Systems thinker.Problem solver.I help organizations turn complexity into clarity through systems thinking, scalable design systems, and experiences people actually use.
KIND WORDS
Keith is extraordinary at navigating ambiguity and bringing clarity to complex problems. He has a rare ability to make sense of competing needs, create a clear path forward, and bring people together around a shared direction.
— Lawrence ShorterVP of Product Design, Citrix