I'm Keith Heustis

I'm a user experience leader with 18 years of design and research experience. I excel at leading design teams that help organizations define product vision, create compelling experiences, and build profitable solutions.

Selected Work

I've led multiple large scale UX efforts. These projects demonstrate my mastery of UX research methods, interaction design, information architecture and visual design.


As a UX leader, my most significant responsibility is the health and wellbeing of the team. I work hard to create an inclusive culture where team members can feel safe, take risks, and thrive.

Design Process

I've led multiple product design organizations through the adoption of a proper User-Centered Design process that leverages research and data to measure the effectiveness of product offerings. I excel in understanding agile methodologies, partnering with Program/Product Management, Agile Center of Excellence teams, and Engineering to define and teach proper design process integration.

Concepting/ Storytelling

Storytelling is the most fundamental and powerful way to share ideas. I use design thinking to facilitate cross-functional collaboration with Product, Engineering, Marketing, and Sales to develop next-gen product concepts that capture people's imagination and get ideas into the open.


I am a fierce advocate for UX and love educating others in UCD methodologies that enable teams to improve cross-functional collaborations and accelerate innovation.

Design Systems

I'm skilled at creating component-based Design Systems for increased efficiency and consistency. I recently led the Citrix design team to launch their new design system. I delivered design libraries, toolkits, website, governance processes, and adoption plans for implementation and scale across the ecosystem.

Product Branding

Product branding is a critical aspect of product design. I excel at applying brand strategy principles to products. At Citrix and Allscripts, I led product brand alignment initiatives of flagship products.

About Me

I develop product visions, strategy and meaningful experiences to improve people's lives.

About Keith

My goal is to continually improve the lives of others, whether that's an end-user of a product or a team member; approaching my work like this is how I make the world a better place.


How can I help you?

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